Over the This is my Quarantine-o-ween! costume Funny 2020 Halloween T-Shirt in other words I will buy this years, they’ve continued their annual visits. Hadid’s 4th birthday was celebrated at the park, and earlier this year, she had hoped to revisit that moment with a trip to Florida for her 25th. “We were so excited to kind of recreate that memory as adults,” she says. “I was in the middle of planning my 25th at Disney World Orlando, which would have been my first time at that specific park when quarantine began. Maybe next year!” COVID-19 may have halted that event, and yet pouring over decades worth of old pictures for the campaign allowed the pair time to look back at countless b-days past. “My mom was a photographer growing up, so the photo boxes are endless,” says Perez. “Even though we have so many current memories together, our childhood ones are our most treasured, and something we often love to reminisce on. It’s important to take time to reflect and appreciate the strongest bonds in your life, and we got to do that here.” Their favorites reflect everything from their carefree days taking pottery classes together as kids to their first years in New York when Hadid was a student at The New School and Perez was studying journalism at New York University.
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Hadid might be the This is my Quarantine-o-ween! costume Funny 2020 Halloween T-Shirt in other words I will buy this campaign’s household name, but Perez knows plenty about the importance of meaningful connection. Her community organizing non-profit, System of Service, initiates grassroots change by uniting friends and neighbors. “It truly is an extended family of people who share our belief and value that giving back is one of the most important things you can do,” she says. Likewise, her podcast, Friend of Friend, introduces her audience to millennial luminaries like Kosas Founder, Sheena Yitanes, and musician Maggie Rogers, all of whom are separated by one degree. “[It’s] based on the idea that we all have something, someone, or an experience in common, and encourage people to come together and share those stories in an intimate setting,” she says. “The show has become a community of friends that are always ready to share suggestions, advice, or just be a friendly ear to listen.”