SmileteesXMASa Funny Purple Aardvark in Santa hat Christmas Shirt

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Cachaça is a unifying spirit, they explained, one that has been shared historically by all Brazilians, from cattle ranchers to corporate professionals. It’s beloved by everyone, and it functions as a bridge that brings different communities together—often in celebration. But when they went out to buy a bottle to share with their friend, they were surprised by the SmileteesXMASa Funny Purple Aardvark in Santa hat Christmas Shirt in other words I will buy this dearth of options. “In New York, where you can find absolutely anything, we couldn’t find a brand or a bottle resembling the quality we were used to in Rio,” says Junqueira. When their friend suggested they create their own, that’s all they needed to hear. They drew up the brand that very same night.

SmileteesXMASa Funny Purple Aardvark in Santa hat Christmas Shirt, hoodie, tank top, sweater and long sleeve t-shirt

Their research quickly validated that Americans have yet to be introduced to authentic Brazilian culture. The under-representation of cachaça as a category was one data point. “Brazil exports one-tenth of what Mexico exports in tequila,” notes Junqueira. Liquor has always been a catalyst for cultural integration and global expansion. “It’s very similar to Mexico in the SmileteesXMASa Funny Purple Aardvark in Santa hat Christmas Shirt in other words I will buy this ’70s and ’80s,” he says, “and how little the world knew about tequila or mezcal because the artisanal high-quality product was enjoyed at home and not exported to the rest of the world.” Years later, both tequila and mezcal expanded their reach with premium spirits that invited Americans to participate in an authentic aspect of Mexican culture like never before. “If we can be the ones to introduce consumers to this delicious, high potential category [of cachaça], we will have succeeded,” Junqueira says.

1. Length is measured from the highest point on the collar down to the bottom hem. 2. Width is measured across the body of the shirt under the armpits, one way. 3. Sleeves are measured from center back to hem.