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James is still hoping to get Whole Foods, Shopbop, and Target—the New york rangers this is my christmas pajama shirt moreover I will buy this other three retailers she mentioned in her original post—to take the pledge. She’s also focusing on luxury fashion retailers. “If we talk specifically about fashion and about businesses like Shopbop, like Net-a-Porter, like MatchesFashion, like Moda Operandi, like Nordstrom, I think that it’s really about taking a look at the landscape, taking a look at which Black designers exist in the space who have product that fits in with your customer, and meeting with them and talking to them about what that looks like and then onboarding them in the way that you might take the care to onboard another huge brand,” James says. “We see, all the time, how these companies celebrate the onboarding of other brands in their marketing, in their press, and in their communication. We really want to see them do that same thing with Black-owned businesses as well—and to actively start seeking them out.”

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Followers and supporters of the New york rangers this is my christmas pajama shirt moreover I will buy this pledge can sign an online petition—James estimates it has almost 100,000 signatures so far—donate to the cause, and engage with and share @15percentpledge’s content. Meanwhile, James continues to support artisans around the world via her own business, Brother Vellies. “Doing this sort of thing puts a strain on me, emotionally,” she says. “Obviously I am still a Black person who is going through everything right now on the heels of a pandemic. It also puts a strain on my business. I’ve been working almost 20 hours a day on the Pledge since I launched it 11 days ago—that element is a lot.” (The Pledge will soon announce other officials.) “From the Brother Vellies perspective,” she explains, “we launched the Something Special program. That’s my specific program to help support our artisan partners around the world. Jumping on board for something like that, which is a monthly commitment of $35, is really helpful for our community too.”