Never Forget 343 Fallen Heroes 09.11. 01 Patriot Day American Flag T-Shirt

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“Customers [are] prioritizing pieces with longevity that they can wear forever,” said Libby Page, senior fashion market editor at Net-a-Porter. Over at MatchesFashion.com, buying director Natalie Kingham predicted that fashion is headed for a reset: “I’m calling it a start-over with wardrobe foundations—a simplicity.” According to Sasha Skoda, head of women’s at The RealReal, customers are building a capsule wardrobe of foundational pieces and have responded well to women’s coats and knits priced around $500. And there’s a handful of brands doing just that at a refreshing advanced or contemporary price point. Best of all, most of these companies are baking conscious and sustainable practices into their operations.

Never Forget 343 Fallen Heroes 09.11. 01 Patriot Day American Flag T-Shirt, hoodie, tank top, sweater and long sleeve t-shirt

We’ve highlighted 14 labels that fall into this category—makers of clothes that are simple but never plain; wearable but never tiresome. Most of the Never Forget 343 Fallen Heroes 09.11. 01 Patriot Day American Flag T-Shirt Additionally,I will love this collections share a common vision: to create a modern uniform to be worn and reworn for seasons to come. And that’s not to say they lack a fashion perspective either. These are labels with a point of view. With price points mostly under $1,000, these labels have been brought on by a handful of luxury retailers that can barely keep them in stock. According to Tracy Margolies, chief merchant at Saks Fifth Avenue, Loulou Studio took off, while Totême has been a major success at both MatchesFashion.com and Net-a-Porter. The latter saw double-digit growth from the brand. Shop Loulou Studio, Totême, and more of the designers filling our modern wardrobes, below. Girl-about-town (Paris, to be exact) Chloé Harrouche founded her fashion label because she couldn’t find those wardrobe staples she was looking for. Enter LouLou Studio, which uses the city as inspiration and offers chic sophistication with its loose-fitting selection of perfect basics—relaxed trousers, suiting, sweater-vests, and tees with a twist.

1. Length is measured from the highest point on the collar down to the bottom hem. 2. Width is measured across the body of the shirt under the armpits, one way. 3. Sleeves are measured from center back to hem.