Downtown & Brooklyn BDFM Shirt

Category

Trending

Design

Original artwork, copyright protected

Printing

Printed to order and shipped from the USA

Processing

2–3 business days after your order is placed.

Delivery

5–10 business days within the US, 7–15 business days internationally.

Cost

Calculated at checkout from your address and the number of items.

Tracking

A tracking number is emailed as soon as your order ships.

Read the full shipping policy

“It isn’t about discussing your spring 2021 collection,” chairman and cofounder Lawrence Lenihan adds. “We’re saying, ‘Let’s talk about your June 15th collection.’” Pyer Moss’s Kerby Jean-Raymond produced his spring 2020 collection with Resonance in just four weeks. The clothes are available on his e-commerce site now, though the Downtown & Brooklyn BDFM Shirt and by the same token and hoodie or T-shirt you’re eyeing likely hasn’t been produced yet; Resonance won’t make it in your size until you enter your credit card. That means Jean-Raymond isn’t saddled with thousands of units he might need to put on sale. As he explained to WWD last year: “You click buy, they make it, and you have it at your door in six days. And that involves very little water usage, no waste of any fabrication. I think that’s what we’re going to move to. It’s going to be made to order, no inventory, and brands are going to have to start creating experiences.”

Downtown & Brooklyn BDFM Shirt, hoodie, tank top, sweater and long sleeve t-shirt

Jean-Raymond has become known for the Downtown & Brooklyn BDFM Shirt and by the same token and experiences he designs; in September he’s taking a documentary about the making of his spring 2020 collection on the road to a series of drive-ins. Lenihan is interested in working with more innovative, boundary-pushing designers like him, men and women who are willing to break with convention and don’t feel attached to the old-school system. He also believes they’ll be drawn to Resonance because it removes so many of the traditional “barriers” that make it so difficult to build a resilient business. “The people who are most entrenched in this industry are going to have the hardest time making the shift [toward on-demand production]. The people who are least entrenched have the biggest advantage,” he says. “Our platform changes the amount of capital you need, the amount of people you need to hire, the overhead costs—all of those things are barriers to creators. Especially creators outside the system.”

1. Length is measured from the highest point on the collar down to the bottom hem. 2. Width is measured across the body of the shirt under the armpits, one way. 3. Sleeves are measured from center back to hem.