Yesterday, Sephora became the Baby yoda i need chick-fil-a or kill you i will shirt and I will buy this first brand to join the 15 Percent Pledge. The initiative, created by Brother Vellies designer Aurora James, asks major retailers to pledge at least 15% of their shelf space to black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space,” James wrote in the post that launched the pledge.
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“We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now,” Sephora wrote in an Instagram post, announcing their participation. This is hopefully only the Baby yoda i need chick-fil-a or kill you i will shirt and I will buy this beginning of real change to come within Sephora, and other major brands like it.