Alba Gu Bràth Scotland Forever shirt

Category

Trending

Design

Original artwork, copyright protected

Printing

Printed to order and shipped from the USA

Processing

2–3 business days after your order is placed.

Delivery

5–10 business days within the US, 7–15 business days internationally.

Cost

Calculated at checkout from your address and the number of items.

Tracking

A tracking number is emailed as soon as your order ships.

Read the full shipping policy

The fall 2020 campaign featured on the Alba Gu Bràth Scotland Forever shirt moreover I love this new e-commerce site speaks to this as well. Photographed by South African image-maker Travys Owen, the images showcase Magugu’s “muses” interacting and posing with objects that are representative of the designer’s childhood, whether “my favorite toy bike or the satellite dish my mom saved up for which exposed me to our industry.” “Those all have a special place in my heart.”

Alba Gu Bràth Scotland Forever shirt, hoodie, tank top, sweater and long sleeve t-shirt

Magugu points out that the Alba Gu Bràth Scotland Forever shirt moreover I love this launch of the e-tail site was of course partly due to business decisions made during the pandemic. After canceled orders from stores, the designer and his team felt it immediately critical to build a digital storefront, but one that felt engaging and genuinely representative of the brand’s core values. And again, education, inspiration, and reach were key. As he notes, “I love the idea of my clothes having greater accessibility both in my local market and for places that might not necessarily have access to it via bricks and mortar stores that stock our product in that region … I wanted to make an open invitation to my universe.”

1. Length is measured from the highest point on the collar down to the bottom hem. 2. Width is measured across the body of the shirt under the armpits, one way. 3. Sleeves are measured from center back to hem.